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The Ten Principles Behind Great Customer Experiences Matt Watkinson
Publisher: FT Press

Jan 23, 2008 - “And the reason I'm so obsessed with these drivers of the customer experience is that I believe that the success we have had over the past 12 years has been driven exclusively by that customer experience. If you don't… be like that then. €�Jeff has been focused on “Jeff used to say that if you did something good for one customer, they would tell 100 customers,” Mr. The purpose of this paper is to explain the pros and cons of treating students as customers and to suggest ways of infusing customer-service principles into academia whether or not one is comfortable identifying students as customers. Feb 17, 2014 - Matt Watkinson's The Ten Principles Behind Great Customer Experience is CMI's 'Management Book of the Year' for 2014. Education environment look like? If you want happy customers buy it and read it. Some would argue that higher education has focused less on the process of good customer service and more on the final product of producing educated graduates. Feb 10, 2012 - Preface: The book shows a path to true business growth through sustainable 'good profits' derived from consistently delivering a customer experience worthy of loyalty. It has been the guiding principle behind Amazon since it began. 5 days ago - (Borrowed from the Matt Watkinson's brilliant book “The Ten Principles Behind Great Customer Experience”.